Loading Events

« All Events

  • This event has passed.

About Time: You Learnt the Secrets of PR Pitching – an Evening with About Time

June 5, 2019 @ 6:30 pm - 8:30 pm

It’s About Time we were honest: journos needs PRs as much as they need us – we rely on them for stories, information and lovely high-res images.

So why do journos think that PR people are the enemy; constantly complaining about getting too many press releases, being bombarded with information and being chased about stories?

The truth is, it’s about how we work together. And often PRs approach frazzled, deadline-looming writers in the wrong way. About Time magazine brings you How To Court, Befriend and Pitch Any Journo.

If you’re looking for an evening full of corporate jargon and management speak, you’re in the wrong place. But if you want a simple, clear, informative chat about what (and what not) to do from some of the journalism industry’s brightest young writers then we want to meet you.

Because we love PRs. The word WeTransfer make us happy. And PRs need, no, deserve, to get the most out of journos. This talk will be a whirwind tour on how to court, seduce and pitch to a journalist successfully, with tips and tricks for what we do and don’t like, what works and doesn’t, and how to get a great, long-term relationship going with a journalist. What you will learn at #PitchPerfect:

– How to send good inductory emails to journalists 

– Do’s and Dont’s of writing a press release

– How to build rapport and relationships

– How to pitch small stories + nibs

– How to handle negative press + experiences

– How to get your own ideas into print

– How to use social media with digital journalists

There will be talks from journalists Angelica Malin and Rebecca Reid, followed by a panel talk & audience Q&A with some of the UK’s most successful journalists.

Put it on company expenses, and come down to learn how to #PitchPerfect.


Work.Life Fitzrovia
33 Foley Street, London, W1W 7TL
London, W1W 7TL GB
+ Google Map